Hyperice

Nike is launching, in collaboration with Hyperice, recovery slides with heating and vibration for $249, which may cost more than 1,000 shekels in Israel. But is this an effective technology – or a "recovery tax" on a product for which the brand itself created the need?

The new Nike Air Zoom Hyperslide, developed in collaboration with Hyperice, is designed for post-workout recovery. The model will be available in the US starting September 29th for $249.