Gen Z

A viral video of an influencer struggling to open a pickle jar became the best advertisement "Hot Girl Pickles" could have asked for. Behind the colorful brand that is conquering Gen Z with bold branding and self-irony are two college graduates who decided to bet on a pickle — and it paid off: their company is currently valued at millions of dollars.

After decades of gloomy and smoke-filled spaces, the world's largest casinos are completely changing their appearance, eliminating gaming machines in favor of a new concept designed for young people.

15 months after 18-year-old Do Ngoc Phuong Thuy was struck to death, state television confirmed that a former senior party official was driving the vehicle. The protest surrounding the "Tree of Justice" has become an unusual test for the regime against Gen Z.

A study found that nearly half of Gen Z use TikTok and Instagram to find a job. Employers are enthusiastic about the personality and energy of candidates, and experts clarify: "The change in recruitment processes is inevitable."

Two-thirds of Gen Z admit they are more likely to date someone with a driver's license, but there is one specific behavior that serves as a major dealbreaker.

The massive success of Polymarket is just a showcase for a much broader phenomenon among Gen Z. A new survey shows that a quarter of young people perceive sports betting as part of their economic future planning. Commentators warn of "financial nihilism": a sense of despair and economic pessimism that pushes for taking extreme risks with money. Experts clarify: investing is a positive-sum game...

The younger generation is drinking less alcohol, spending more on wellness, and changing social leisure patterns. However, beneath this trend lies a complex question: what fills the void? Prof. Shauli Lev-Ran notes that fitness can serve as a coping mechanism, while Prof. Tzipi Strauss emphasizes that cumulative alcohol exposure at a young age increases the risk of chronic diseases later in life.

Eyal Berkovic spoke out in a podcast against the financial conduct of Gen Z, called for focusing on simple pleasures, and revealed that he rescued his son from a collapse: "I saved Lior this month with one million shekels."

Kat Friday, a New York fintech employee, has turned the clothing rental app Pickle into a thriving business. Just eight months after starting, she earns about $7,000 a month, rents a warehouse, and is looking to hire her first employee.