Frequent Flyer

Points look like money, but their value varies greatly between a flight, a hotel, and an upgrade. The simple calculation: how much money is actually saved versus the number of points surrendered, and what it cost to accumulate them.

The El Al customer club has become a highly profitable asset for the airline, with margins comparable to the high-tech sector. In the first half of the year, the club's profit jumped 22% to $38 million. The transition of the Fly Card credit card operation to Isracard is expected to drive further business growth.