Cosmetics

Victoria Beckham's fashion and cosmetics company has reported profitability for the first time. The company's revenue rose in 2025 by 15% to 129.8 million pounds.

Super-Pharm is launching a massive discount campaign in its cosmetics and skincare department, including sought-after products from brands that have been cut by tens of percent. The pharmacy chain's offer will expire on September 1.

Super-Pharm, the largest pharmacy chain in Israel, is launching a massive discount campaign on dozens of popular cosmetics and skincare brands, including the line by Noa Kirel. The promotion ends on August 28.

The beauty chain Glam42 is launching Sephora products in Israel under a temporary sales agreement. A Channel 12 News investigation reveals price gaps of up to 33% compared to international markets.

The premium hair care brand Kérastase is launching a collaboration with Super-Pharm, opening an experiential space at the Ofer Ramat Aviv Mall featuring styling stations, games, and personalized gifts.

Model and influencer Maya Kay has addressed the controversy surrounding her beauty brand, Glammie. After critic Niv Gilboa accused her of selling AliExpress products at inflated prices, Kay defended her business model and explained the real costs behind building an independent brand.

The largest pharmacy chain in Israel has announced a series of promotions on a wide range of products. As part of the 'Beauty Days' campaign, dozens of items are offered with a 70% discount on the second unit.

A new study published in the journal "Environment & Health" raises questions regarding the information appearing on personal care and cleaning products we use daily. Researchers tested 113 products in 12 different categories and discovered that 98% of them contained at least one substance not listed on the label. In 85% of the products, at least one undeclared substance was found that is known or...

Forbidden Games from the Narcotics series arrives with peach, Bulgarian rose, and Madagascar vanilla for 1,020 shekels. Also this week: denim sandals by FitFlop, a keratin series by L'Oreal Professionnel, body mist by Banana Republic, and more.

The celebrations in Israel regarding the arrival of the international beauty chain Sephora were exaggerated. Following the much-discussed announcement, the international headquarters plans to clarify that Sephora has no intention of coming to Israel soon, and that it is a temporary sale of limited products from the private brand.

First publication: The chain will open six stores and five corners in the country in the first phase. Note: The stores that will open are "Sephora Collection only", meaning they will sell Sephora's house brand. The design will be that of Sephora stores worldwide.

The Ministry of Health issued a warning today (Thursday) following inspections at the "Merkaz HaHalakot" chain. Laboratory tests of seized products identified several shampoos and hair straightening treatments that are not registered in the Ministry's database, rendering their sale illegal. Among the products flagged are PROTEIN + MINERAL PREMIUM HAIR STRAIGHTENING, Protein Mineral Premium Pre...

Starting September 1st, H&M's viral beauty collection will be available in six selected stores across Israel, with prices ranging from 19.90 to 149 shekels.

Super-Pharm, the largest pharmacy chain in Israel, is cutting prices by dozens of percent on leading skincare and makeup brands, including the sought-after line by Noa Kirel, but the benefits will expire very soon.