Consumer Trends

0% beers, non-alcoholic wines and cocktails are becoming a huge global industry. Tzahi Barak, CEO of Frutarom (Frodelis), tells about the discovery that led to a new technology, the wine sold for 50 euros, and Israel's big gap.

In Hopkins, Minnesota, customers queue for artisanal ice cream despite premium prices. This success reflects shifting American spending habits and a growing desire to support local businesses in an increasingly automated world.