Consumer Club

When Maayan Adam started the "Mami" club with a personal investment of 700,000 shekels, many brands were skeptical of her unconventional methods. Today, two and a half years later, the club has 400,000 members, its own credit card with 20,000 customers, and comprehensive operations spanning real estate and vehicles. CEO Ofir Yosef notes: "We are not looking for an investor, but we are open to...

The company, known for its workplace lunch solutions, is launching a new card that includes a range of benefits — a kind of consumer club. The card is intended for employees of companies that use 10bis services, who will be able to receive cash refunds and 10% discounts at various chains and brands.