Business Strategy

The most dangerous moment in a young company's life is not when the initial plan fails, but months later, when the team identifies a necessary pivot but lacks the capital to prove it works.

Shoni Mendel-Laufer, having left a promising career at the Ministry of Finance's Budget Department, has become a key executive at LTX, a new company spun off from Lightricks to focus on Physical AI.

In family businesses, the most dangerous moments are often the quiet ones. When silence stems from the fear of raising explosive topics, it becomes a ticking time bomb that erodes the foundation of the company.