Asics

Japanese sneaker brand Onitsuka Tiger is experiencing a massive global comeback fueled by retro fashion trends, tourism in Tokyo, and a weak yen, with sales surging significantly.

The parallel import stock is being sold at five of the chain's branches. The price: 399 shekels — half the price of the importer's website. Retail chains continue to sell non-standard products, although this does not always have a significant impact on financial results: Victory showed a decline in sales in the first half of the year, excluding sales to the Gaza Strip.

Victory CEO Eyal Ravid announced a special sale of the sought-after Asics GEL NYC model for 399 shekels. The promotion is limited to three branches and two pairs per customer.