Digital Insurer weSure Launches AI Bot Shuri for Instant Car Insurance Quotes
Digital insurer weSure has launched "Shuri," an in-house developed AI bot that provides car insurance quotes through natural voice or text conversations, eliminating traditional online forms.
AI Instead of Forms
The digital insurance company weSure has launched a new artificial intelligence tool, an AI bot named "Shuri," which allows customers to receive comprehensive car insurance quotes through a natural language conversation on its official website.
Unlike traditional digital processes that rely on online forms, structured menus, or pre-defined Q&A flows, "Shuri" enables customers to converse freely, simulating an interaction with a human representative. Customers can choose between text chat or voice conversation. Throughout the interaction, the AI bot comprehends responses, asks necessary questions, answers customer queries, and dynamically tailors the process based on the provided information until a final quote is generated.
In-House Development and Core Integration
The bot and its underlying technology were developed entirely in-house by weSure as part of the digital insurer's proprietary R&D capabilities. Developing the technology internally allows the company to customize the system for specific insurance workflows and integrate it directly into its core operating systems.
This launch is part of the company's broader strategy to make insurance products more accessible through artificial intelligence. weSure aims to transition from isolated AI integrations in existing interfaces to building entire insurance processes around AI technology, simplifying the consumer experience and enabling complex transactions to be completed intuitively.
Shifting Consumer Expectations
This move reflects a broader shift in how consumers interact with insurance providers. Across almost every sector, from entertainment streaming to flight bookings and digital healthcare, consumers now expect immediate service at their convenience. While customers previously relied heavily on agents and call centers, many now prefer to minimize wait times and human interaction, engaging with human representatives only when absolutely necessary.
"Shuri" is part of a wider suite of AI solutions being developed by weSure. Several tools are already live in the company's production environment, helping to streamline claims, operations, customer service, and quality control. In addition to the web-based AI bot, the company also offers car insurance quotes via WhatsApp.
Pini Shahar, Director of Claims, Service, and Digital at weSure, stated:
"The goal of developing Shuri was to make getting a car insurance quote a more comfortable and natural process. Instead of the customer having to adapt to a predefined form, they can now simply talk or chat freely with Shuri, who guides the conversation to deliver a personalized quote. For us, this is much more than launching a new bot—it is part of a broader vision of building entire AI-driven insurance processes.’"
