Electronics chain disrupts market: up to 46% discount on Bosch products
The 'Olam HaKolnoa VeHaHashmal' chain is launching a parallel import line of Bosch appliances, offering the same quality and one-year warranty at significantly lower prices.
The electronics chain 'Olam HaKolnoa VeHaHashmal' is disrupting the market by launching a parallel import line of Bosch brand products, with price differences of up to 46% compared to the official importer's rates. The chain offers Bosch appliances of the same quality and with the same full one-year warranty, but at much more accessible prices.
The company is introducing a new range of ovens, cooktops, and dishwashers via parallel import, aiming to make premium brand quality accessible to Israeli consumers without unnecessary middleman markups. This move represents a consumer revolution, allowing the public to enjoy original, advanced products with a full one-year warranty while achieving significant savings.
In the oven category, price differences are particularly noticeable. The 60 cm built-in oven (model HBA514BB3) offers savings of about 36%, selling for 1,599 NIS. The white model HBF534EW0Q and the stainless steel model HBF534ES0Q are each priced at 1,699 NIS, a reduction of approximately 39%.
In the field of advanced pyrolytic ovens, model HBG578EB3 is sold for 2,599 NIS, a saving of about 21%. Additionally, the chain offers a unique model not imported by the official representative (HBF011BA2) at a price of 1,299 NIS.
In the cooktop sector, the single-phase induction model PUE611BB5E is priced at 1,649 NIS, a difference of about 20% compared to chains selling official imports. The PVS61RBB5E induction model, featuring a semi-flexible surface, is sold for 1,699 NIS, a saving of about 34%.
For dishwashers, the advantage of parallel import peaks with model SMS25AI05E (silver, 60 cm), sold for 1,599 NIS—an unprecedented difference of 46.5% compared to official import prices.
All products in the new series are available at 'Olam HaKolnoa VeHaHashmal' branches and on their website.
"The Israeli consumer is tired of paying an excessive premium just for the importer's label. Our move proves there is no reason to compromise on quality or the backing of a full one-year warranty while still saving hundreds and thousands of shekels on every purchase," said Daniel Bar Sadeh, CEO of the chain.
He added: "We have arrived to break the quiet monopoly in the electronics market and offer a fair, high-quality, and profitable alternative that looks out for the customer's pocket."
