TLV Fashion Mall Opens Unique Shopra Archive in Major Retail Deal
TLV Fashion Mall signed a decade-long deal with footwear brand Shopra to open the unique Shopra Archive store spanning 240 square meters with an investment of half a million shekels.
TLV Fashion Mall continues to refresh its retail mix with a major strategic move: signing a decade-long agreement with the footwear brand Shopra, which has established the "Shopra Archive" at the complex. The new and unique store in Israel spans 240 square meters on the lower level of the mall, with its establishment backed by an investment of approximately half a million shekels.
The opening follows the closure of the brand's iconic store on Dizengoff Street. The design concept of the new store pays homage to the original packaged anew, combining industrial simplicity with colorful crates and silver storage shelving.
The impressive space offers over 3,000 shoe models in sizes 36-46, divided as "libraries" by size to facilitate navigation and shopping. Alongside significant discounts on familiar models, unique and rare sample models unavailable in any other store will also be offered for sale. The move marks another stage in strengthening the mall's commercial mix and providing unique shopping experiences for visitors.
Recall that strengthening the mall's commercial mix follows an aggressive marketing campaign by TLV Fashion Mall ahead of the Rosh Hashanah shopping holiday. In early September, the mall located in the heart of Tel Aviv announced a special promotion distributing a bundle of four valuable gifts to every customer making purchases of 799 shekels or more.
