Retail Revolution: Israel's Leading Company Announces Major Appointments
Following the transition to smart, data-driven digital shelves, Hedia is taking a significant leap forward by appointing two new deputy CEOs to lead its expansion momentum.
The digital revolution in the retail sector is transforming traditional supermarket shelves into far more than mere storage spaces. Today, points of sale are evolving into smart, measurable, and data-driven advertising platforms. This trend requires industry leaders to reorganize at both strategic and managerial levels to remain at the forefront of technology.
Against this backdrop, Hedia, Israel's leader in the Instore and Retail Media sectors, has announced a series of senior appointments. Incoming CEO Maron Gal, who is spearheading growth and accelerating technological innovation, has appointed Liat Dahari Ziv and Shmuel Kuperk as deputy CEOs.
Liat Dahari Ziv, (photo: PR)
Liat Dahari Ziv, who served as VP of Marketing and Sales at Hedia for the past decade, will now lead the company's strategic digital and Retail Media operations. This field represents the natural evolution of traditional in-store marketing, aiming to create a seamless connection between all network communication channels and consumers—from the physical shelf to the digital space, utilizing smart, data-based advertising tools.
Shmuel Kuperk, (photo: PR)
Alongside her, Shmuel Kuperk has been appointed as deputy CEO. Kuperk, who served as the company's CFO for the last ten years, will continue to oversee financial development. In his expanded role, he will be responsible for contract management and business development, ensuring stable economic support for the company's expansion.
According to CEO Maron Gal, these appointments are intended to strengthen the management echelon as the company makes a significant leap forward in managing smart media tools at points of sale.
Maron Gal, (photo: PR)
Group founder and chairman Ofer Gal stated that Dahari Ziv and Kuperk are "an inseparable part of Hedia's DNA." The chairman noted that the combination of Dahari Ziv's strategic vision and Kuperk's financial expertise will help the company maintain its market leadership and expand its solutions.
Ofer Gal, (photo: PR)
