Record-Breaking Results for Toto: Prize Payouts Reach Unprecedented Levels
Toto's financial reports for the second quarter of 2026 reveal record-breaking figures despite ongoing security challenges. The organization increased contributions to the state treasury, driven by significant growth in digital channels.
The Toto continues to show strong financial results, as reports for the second quarter of 2026 point to a new record in activity. The board of directors approved the reports yesterday, confirming that this was the best second quarter in the organization's history, despite the period including days of fighting against Iran.
In the second quarter, Toto sales totaled 1.151 billion shekels, an increase of 17% compared to the corresponding quarter in 2025. Out of this amount, prizes totaling 792 million shekels were distributed to the public, an increase of 15.3%. Net profit amounted to 237 million shekels, a sum to be transferred to the state treasury, marking a 23% increase within a year.
A prominent feature of the reports is the continued strengthening of the online channel. Toto's revenues from online activity reached 341 million shekels in the second quarter, a jump of 26% compared to the same period last year. Digital activity accounted for 29.6% of the council's total revenue, compared to 27.5% in the corresponding quarter.
Retail activity also maintained a growth rate. Sales in the retail channel totaled 810 million shekels, representing 70.4% of the council's revenue, an increase of 13.5% compared to the second quarter of 2025.
The results are even more prominent when looking at the first half of the year. During this period, the Toto recorded record revenues of 2.311 billion shekels, an increase of 11.5% compared to the first half of 2025. Net profit for the half-year amounted to 493 million shekels, an increase of 6.6%. At the same time, prizes totaling 1.583 billion shekels were distributed to the public, an increase of 11%.
"I am happy that the Toto managed to break records in the second quarter of 2026 as well, despite the challenging days of war against Iran and on other fronts. Thanks to a series of management and organizational steps we led, we continue to increase the amounts we transfer to the state treasury," said Toto Chairman Shabtai Tzur.
Toto CEO Meir Bardugo added:
"The second quarter reflects the success of the strategic steps we have led in recent years. A combination of innovation, significant growth in the digital channel, and meticulous management allowed us to set records for revenue and profitability, even in a complex security period."
The game data also highlights the intensity of the activity. The game that generated the highest amount for the Toto in the quarter was the Champions League final between Paris Saint-Germain and Arsenal, with sales of 9.5 million shekels. The four other games that led in sales volume took place during the first two weeks of the World Cup.
