Israel Launches Nationwide Fairs to Support IDF Reservist Businesses
A series of support fairs for IDF reservists and military families will launch across Israel this September. The first event opens at Jaffa Port on September 8 to boost local businesses.
Following the success of the northern support fair, which attracted approximately 40,000 visitors, a new series of commercial fairs is launching across Israel. The initiative is dedicated to supporting IDF reservists, career officers, and their spouses who run independent businesses.
Throughout September, these sales events will take place in Haifa, Tel Aviv-Yafo, Jerusalem, and Beer Sheva to encourage blue-and-white purchasing and aid those who paused their livelihoods to serve.
Fair Locations and Dates
The events will operate from 14:00 to 23:00 at the following venues:
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Jaffa Port (Warehouse 2): September 8–10.
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Jerusalem (Safra Square): September 16–18.
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Haifa (Romema Sports Arena): September 22–24.
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Beer Sheva (Cinema City Complex): September 29 – October 1.
Impact on Reservist Entrepreneurs
Among the exhibitors at the Jaffa Port fair is Yakir Boaron, a father of three and an IDF reservist who has served over 380 days. Boaron is a product designer who turned to art to help his family cope with the deployment.
Yakir Boaron stated:
"Right after October 7, I realized my children were struggling with sleep and anxiety due to separation. I decided to design a world of characters representing different emotions, printing them on shirts, bags, and stickers. However, the financial strain persists. As a medical product designer, I lost major projects during my service because clients simply could not wait for my return."
Registration Details
Registration for upcoming locations remains open. Applications are managed by Shavim Yoter R.M.Y.D. Ltd., while final exhibitor selection is determined by the respective local authorities and venue operators in Jerusalem, Haifa, Jaffa, and Beer Sheva.
