Rami Levy Launches Month-Long Pink November Campaign with Deep Discounts
Rami Levy Shivuk Hashikma launches its month-long Pink November sales campaign, offering rotating weekly discounts on basic goods, pantry items, and household products across all nationwide branches and online platforms.
The retail competition for the Israeli consumer's wallet reaches its peak with the launch of the international shopping month. While most networks and brands in Israel and worldwide prepare for the traditional Black Friday and Black November sales, Rami Levy Shivuk Hashikma has chosen to stand out once again, painting the month pink and bringing back its signature flagship campaign, "PINK NOVEMBER".
A Month-Long Discount Strategy
The marketing initiative, built around one of the chain's most prominent trademarks—the iconic pink bag—spans an entire month of price cuts. Unlike the industry's standard model focusing on a single day of sales or a lone weekend, Rami Levy's model stretches across the entire month of November, offering rotating weekly promotions.
The stated goal of the campaign is to generate savings opportunities not just on luxury goods or seasonal items, but specifically on the basic, everyday consumer goods that comprise the typical family shopping cart.
Comprehensive Discounts and Loyalty Perks
The promotion map includes sweeping discounts across all departments: food and pantry items, toiletries and pharma, cleaning supplies, baby products, and household goods. According to the chain, discounts will be available both on shelves across nationwide branches and on the online website and app.
A significant additional benefit targets the chain's credit card club members: customers paying with the "Rami Levy SuperFly" credit card will enjoy special price reductions and exclusive deals on a wide range of products.
Star Power and Leadership Remarks
The campaign is spearheaded by dancers Romi Nof and Artyom, prominent stars of the television show "Dancing with the Stars". The two star in promotional videos accompanying the month, infusing rhythm and energy into the retail event.
Itzik Cohen, VP of Marketing at Rami Levy, noted: "The immense success and demand for Pink November last year led us to bring the activity back this time. Every week we will offer new promotions across all categories, ensuring the cheapest prices in the country and uncompromised service."
