Big Brother Star Rafaela Toina Launches New Beauty Brand
Big Brother star Rafaela Toina is launching her new freckle pen brand, Bilti, in collaboration with Terminal X, turning her viral henna trend into a business.
Rafaela Toina, a breakout star of the latest season of "Big Brother" who reached the grand finale, has turned her signature viral habit—painting faux freckles with henna—into a commercial business. Toina is launching her first dedicated freckle pen, named "Bilti", offering a precise solution for sun-kissed looks without the hassle of home henna kits. The official launch will take place in an exclusive collaboration with the fashion and lifestyle website Terminal X.
The Grand Launch and Personal Milestones
At the upcoming launch event next week, Toina is expected to gather industry peers and fellow reality stars, as well as address the public for the first time since her recent marriage proposal, sharing behind-the-scenes details of the emotional moment. Meanwhile, her younger brother, TikTok star Yohanan Toina, has also been drawing significant attention, recently facing sharp public criticism over a viral video filmed with Minister of National Security Itamar Ben Gvir, which sparked controversy among his followers.
"Rafaela Toina is proving that she can successfully translate television popularity into a thriving commercial beauty brand."
A New Era in Lifestyle and Entertainment
Turning a viral trend into an official shelf product marks a major milestone in Toina's career, cementing her status as a prominent business figure in the Israeli beauty and cosmetics industry. With her new line, the Terminal X partnership, and fresh engagement news, Toina remains one of the most talked-about figures in local entertainment.
