First publication: Adi Himelbloy lands a coveted role on Keshet 12
The actress and model has been cast in the second season of the most-watched series. She will play a tough wedding planner who will compete with the character of Adi Havshush, alongside stars like Ran Danker and Eliana Tidhar.

Adi Himelbloy lands a new coveted role and hits the set: the actress and model has been cast in a central role in the second season of the hit drama on Keshet 12, "Be-karov etsli" ("Soon by me"). Himelbloy will step into the shoes of a charismatic and tough wedding planner, who will be the direct and biggest competitor of Desi (played by Adi Havshush).
Himelbloy's joining comes as part of an impressive wave of casting for the new season produced by "Teddy Productions," which includes leading names in the industry such as Eliana Tidhar, Ran Danker, and Michael Aloni.
"Be-karov etsli," created by Ori Gross, Tamira Yardeni, Yoav Tzafir, Tamar Marom, and Tamara Salem, and directed by Eitan Zur, became the most-watched drama series of 2024. The romantic comedy follows the story of Hadas (Desi) Toledano, a wedding planner who is looking for love and finds herself being courted by four men simultaneously following a love potion from her grandmother.
The great local success and acclaim the series received also invited a wide international echo. About a year ago, it was announced that "Keshet International" and media giant "Sony" signed a multi-year content agreement, under which an American version (remake) of the series will be developed, led by showrunner Dana Fox ("Wicked").
Filming for the new season is expected to begin soon, and the anticipation surrounding the tense and amusing television encounter between the veteran wedding planner and the new competitor played by Himelbloy is already generating great interest in the industry.




