Neta Alchimister Partners with Castro for a New Fashion Collection

After two years in the local fashion market and an exceptionally successful year as the leading presenter for the Castro fashion chain, Neta Alchimister is stepping from the campaign spotlight to the drawing board. The fashion company announced a new strategic move today, launching its first joint collection designed in collaboration with Alchimister. The line will bear her signature alongside the local brand.

A Fashion Storm Over a Bold Look

The announcement comes on the heels of a recent public uproar surrounding a billboard featuring Alchimister on the Ayalon Highway. The poster sparked heated debates over her outfit, which critics argued resembled underlay rather than a traditional dress. Responding to the controversy in an interview with Ice, Alchimister defended personal freedom in fashion, stating that every woman should wear whatever makes her feel confident and comfortable.

"The connection felt right from the very first moment, and this line is the direct continuation of the past year," Alchimister noted.

Behind the Design Process

The collaboration follows months of close work between the model and influencer and Castro's in-house designers. At the core of the design vision is the modern woman's wardrobe, blending powerful presence with precise cuts and contemporary style. The creative process spanned trend analysis, fabric selection, and strict supervision of silhouettes and body fitting.

The debut collection will feature a comprehensive look, ranging from elegant tailored sets to sensual evening wear, complemented by an accessories line including footwear, bags, and tights. The premiere will debut as an exclusive drop toward the end of the year, available on the company website and in selected stores nationwide.