Mimi Luzon Launches EXOGOLD™ Cream with Commercial Rollout at Super-Pharm
Mimi Luzon launched its new EXOGOLD™ cream combining 24-karat gold and exosomes. Danny Luzon, Deputy CEO of Super-Pharm, confirmed the premium product will hit Gallery branches within the coming week.
Launch of a New Premium Skincare Product
Cosmetic brand Mimi Luzon hosted an exclusive launch event at the R48 Hotel in Tel Aviv to introduce its new gold cream, EXOGOLD™. Developed over more than three years, the product combines pure 24-karat gold with exosomes and peptides in an innovative therapeutic system designed to support skin regeneration and restore a radiant appearance.
Founder Mimi Luzon, whose 24-karat gold treatments have become a signature service globally, has worked with prominent figures in the fashion and beauty industries, including Irina Shayk, Naomi Campbell, Alessandra Ambrosio, Kaia Gerber, and Adriana Lima. With this launch, she transitions her clinical expertise directly to retail shelves.
During the event, Luzon stated:
"Gold treatments have accompanied me for decades and are an integral part of my professional DNA. But this new product is much more than just another cream: it is the translation of my experience, knowledge, and passion for innovation into a single therapeutic product. Ahead of the New Year, I wanted to bring the next generation of gold to the world—one that connects luxury, science, and technology."
Commercial Expansion via Super-Pharm
Among the attendees was Danny Luzon, Mimi's husband and the Deputy CEO of the Super-Pharm retail chain. He revealed a key commercial milestone for the brand:
"The new cream is expected to enter Super-Pharm's Gallery branches within the coming week, a move that adds significant commercial scale to this launch."
Notable guests at the launch included television presenter Ilanit Levy and her daughter Alin Golan, Lee Berkovich, Dian Schwartz, Liber Balaliti, Yuval Caspit, and Nicola Ward.
