Master Chef Launches New Burger Sauce to Rival Heinz in Israeli Supermarkets
Master Chef expands its bottled sauce lineup with a new burger sauce priced at 16.90 NIS, competing with Heinz across major Israeli supermarket chains.
Master Chef, the culinary brand owned by Shestovitch, is expanding its line of bottled sauces with the launch of a new burger sauce designed to replicate restaurant flavors at home.
The product is packaged in a 504-gram squeeze bottle and is certified kosher by Agudat Israel. According to the company, the rich and creamy condiment is tailored specifically for homemade burgers, while also serving as a versatile spread for schnitzel sandwiches, cold cuts, and toasted paninis.
Market competition is already active, with Heinz offering a competing American-style burger sauce priced at 19.90 NIS for 418 grams on the Keshet Teamim website. By comparison, the Master Chef sauce is retailed on the same platform at 16.90 NIS, alongside a promotional discount of 11.90 NIS valid through October 31.
Calculated per 100 grams, the standard pricing stands at approximately 4.76 NIS for Heinz versus roughly 3.35 NIS for Master Chef, dropping to about 2.36 NIS during the promotional window. Prices reflect online retail offers and may vary across physical supermarket branches nationwide.
Established in Israel in 2012 by Shestovitch, the brand shares its name with the popular television cooking show. Historical marketing ties include sponsored appearances on Keshet cooking broadcasts and collaborative recipe campaigns with the Mako food portal.
