Be Pharm Brings MAKEUP BY MARIO to Israel via Parallel Import
Be Pharm launches parallel imports of MAKEUP BY MARIO in Israel, adding the celebrity brand by Kim Kardashian's longtime makeup artist to its House of Beauty lineup.
Be Pharm is expanding its beauty operations by introducing the international makeup brand MAKEUP BY MARIO to the Israeli market through parallel import. Pre-sales for the brand, founded by celebrity makeup artist Mario Dedivanovic—known for his long-standing collaboration with Kim Kardashian—officially launched on October 11 via the chain's mobile application.
Expanding the House of Beauty Portfolio
At this initial stage, the products are available exclusively for home delivery through the app, with upcoming rollouts planned for selected brick-and-mortar branches. The brand joins Be Pharm's House of Beauty complex, which already features international parallel-imported brands such as Rare Beauty, Sephora Collection, Benefit, and Sol de Janeiro.
The initial product lineup focuses on face, lip, and eyebrow makeup. Among the highlighted items is the Soft Pop Plumping Blush Veil, a cream blush infused with hyaluronic acid designed to provide hydration, volume, and radiance in shades like Just Peachy and Berry Punch.
Popular Products and Pricing
"We are thrilled to expand our House of Beauty and bring the trendiest brands to Israel. MAKEUP BY MARIO is one of the most talked-about and sought-after makeup brands in the world today," stated Eitan Saida, CEO of Be Pharm.
Additional items include the MoistureGlow Plumping Lip Serum, Ultra Suede Cozy Lip Cream, SuperSatin Lipstick, and the Master Blade Brow Pencil for precise hair-like strokes. Mario Dedivanovic remains one of the most influential celebrity makeup artists globally, heavily associated with defining modern contouring and baking techniques.
