Pixel 11, Google TV and Nest cameras arrive in Israel via new importer
Electra Retail has announced the import and distribution of the Pixel 11 series, Google TV, and Nest home security products in Israel. The devices will come with a two-year manufacturer's warranty.
It is no secret that Google does not prioritize the Israeli audience regarding its hardware. In our review of the new Fitbit Air, we discovered that the company does not even allow Israelis to access all the bracelet's features, even if they are willing to pay extra. However, today, Sunday, there is better news for Google fans in the country, with a new franchisee for the import and distribution of Google's flagship products.
Expanding the lineup
Electra Retail announced this morning that it has begun importing and distributing the Pixel 11 series, the Google TV streamer, and all Nest security and camera products for the home. This means you will start seeing various Google products not only in the group's chains like "Machsanei Hashmal" but also on e-commerce sites and other retailers.
According to Liron Katz, VP of Business Development at Electra Retail:
"The mobile market in Israel has been controlled for years by a limited number of brands. The current move will allow the Israeli consumer to enjoy another option in the premium category."
Two-year warranty
It is important to emphasize that this is still not an official import from Google. However, Electra clarifies that Pixel 11 products will enjoy a two-year manufacturer's warranty, with basic repairs carried out in Israel and more complex issues handled via Google Global.
Pricing and availability
The pricing is as follows:
-
Pixel 11 Pro (512GB) — from 4,799 shekels
-
Pixel 11 Pro XL (256GB) — from 4,899 shekels
-
Google TV — 429 shekels
Nest products have not yet received pricing and are not currently available. Products are also available for purchase in Eilat.
From our preliminary check, this is not a major price breakthrough, as other parallel importers like GoMobile sell similar models at prices comparable to or even cheaper than Electra's. However, GoMobile offers only an 18-month warranty, unlike Electra's 24-month coverage. Furthermore, Electra will utilize its retail chains, such as Machsanei Hashmal and Shekem Electric, making the devices available in dozens of branches nationwide.
