Long-standing fashion chain closes all branches: drama after 25 years
The designer fashion chain Razili is saying goodbye to its physical stores and moving to online-only operations. The last branch in the Ramat Aviv Mall will close this week.
After 25 years of operation, the designer fashion chain Razili is closing its physical chapter in Israel. The last remaining store of the chain, in the Ramat Aviv Mall, will close on 15.08.2026, after which the company will continue to operate via its website only. This was reported by "Israel Hayom".
The transition to online also affects the Razili VIP customer club. The chain announced that it is no longer possible to add new members or accumulate points, and the club's activity will officially end on 26.04.2027. Existing points can be redeemed at the Ramat Aviv store until its closure, and subsequently on the website until the club's termination date, in accordance with the terms to be published.
Razili was founded and operated for 25 years under the ownership of Orit and Yael Razili. At its peak, the chain operated 10 branches in malls across the country, including the Seven Stars Mall, Givatayim Mall, Ir Yamim, Ofer Rehovot Mall, and the Grand Canyon in Haifa. The chain's operations were significantly affected during the COVID-19 pandemic. In June 2020, the fashion company Inter Jeans signed a memorandum of understanding to acquire the chain. Over the years that followed, the number of branches gradually decreased until only the store in the Ramat Aviv Mall remained. Now it too will close, and Razili will continue its operations in the online arena only.
