A Multi-Million Investment: Odaya Pinto's New Business Venture
Shortly after establishing a luxurious event hall, the "Power Couple" star has signed a prestigious collaboration with a home design giant and is opening her private home to the cameras.
The elimination from the reality show "Power Couple" (Reshet 13) and the media storms that accompanied it have not stopped Odaya Pinto at all. The reality star and influencer, who made headlines following particularly viral moments on the show, continues to leverage the momentum and is now launching her next intriguing business move.
Pinto has signed a prestigious collaboration with the fashion and lifestyle giant "Castro Home". As part of the new campaign, she will launch, together with her husband Elior Sofer, a special recipe book for the Rosh Hashanah holiday. The project connects Pinto's world of cooking and hosting with the brand's collection of tableware and home goods.
The official shooting day for the campaign will be held in the private kitchen at Pinto's home in Moshav Alma in the Galilee, an impressive detached house that features a unique stone island, light-toned design, and spaces styled like a boutique hotel.
This move comes shortly after the couple invested millions of shekels in establishing a new event hall that is already operational. For Pinto, this is a direct continuation of her business development outside the television screen, as she chooses to translate public resonance into culinary and business activity alongside one of the leading lifestyle brands in Israel.
