i24NEWS Launches Campaign Branding Itself as Israel's Sole News Channel

Ahead of the 2026 elections, the news channel i24NEWS, broadcast on Channel 15, has launched a new campaign branding itself as Israel's only pure news channel. The campaign emphasizes an exclusive focus on current affairs rather than reality shows, cooking competitions, or entertainment programming.

The campaign, launched today, includes a promotional video featuring the channel's anchors and journalists, alongside extensive digital, social media, and nationwide billboard advertising. At the core of the strategy is the assertion that during the electoral race, i24NEWS hosted candidates and representatives from all across the political spectrum, maintaining its dedication strictly to news.

In the promo, staff highlight the differences between i24NEWS and other television networks: "With us, you won't see cooking shows, you won't see people crying to their Big Brother, you won't see glittering weddings or painful breakups. We won't tell you who was eliminated or who is fighting with whom in the villa."

Later in the spot, the network underscores the diverse range of political figures who have appeared on air: "With us, you will see only the people who truly decide what happens here: Benjamin Netanyahu, Gadi Eisenkot, Naftali Bennett, Avigdor Lieberman, Itamar Ben Gvir, and Yair Golan."