History in the digital currency market: Crypto giants in a first-ever sponsorship deal
New records were set at the Esports World Cup, but the tournament's most impressive achievement was for the digital assets industry. For the first time, crypto giants have become official sponsors of the event.
The Esports World Cup (EWC 2026), held recently in Paris, set new records in the gaming world, but at the same time marked a historic turning point for the digital assets industry.
With a massive prize pool of 75 million dollars across all disciplines, the tournament proved just how much the esports sector has become a global economic powerhouse. Alongside the intense competition, an unprecedented and historic achievement was recorded: for the first time, crypto giants Coinbase and Bitget became official sponsors of the event.
The prominent presence of crypto brands on the international stage was made possible thanks to updated regulatory changes in France. The new laws now grant a wider margin of maneuver for promoting digital asset brands at esports events within its territory.
Alongside the historic achievement, the two trading giants did not use the stage to launch new currencies, technological products, or collaborations with game developers. Instead, they focused on a precise strategy of pure brand awareness, capturing a central place in the minds of the global gamer generation.
The article published on the Sport 5 website is in collaboration with Bits of Gold, the regulated Israeli platform for trading digital currencies.
