Gal Gvaram Named New Brand Ambassador for Nine West in Israel
Israeli model and influencer Gal Gvaram has been named the new brand ambassador for Nine West in Israel, starring in an upcoming campaign backed by the Brill Group.
Israeli influencer, actress, and model Gal Gvaram has secured a prestigious new campaign: international fashion brand Nine West, operated in Israel by the Brill Group, has chosen Gvaram as its new brand ambassador in Israel. As part of the collaboration, Gvaram will star in the 2026/27 autumn-winter campaign with an estimated investment of 550,000 shekels. The campaign will appear on social media, at points of sale, and across digital assets.
Gvaram stated following the appointment: "I am very happy to join Nine West, a brand I have known and loved for years. Fashion has always been a significant part of my world. From my perspective, style is first and foremost a way to express who you are. This collaboration feels very natural to me, and I am excited to embark on this journey and give the brand's collections my own personal interpretation."
A Natural Fit for the Brand
Ganit Alon, Vice President of Marketing for the Brill Group, welcomed the move: "Gal felt to us from the very first moment like the right choice for Nine West. She has something authentic and contemporary that connects naturally with the brand's language. We believe in fashion that gives a woman room to bring herself, and Gal does just that, in her own way."
"I will pass on returning to 40 kilos. If I feel like eating something, I will eat it, and all your opinions can stay with you. I will deal with my eating disorders on my terms." — Gal Gvaram
Speaking Out on Body Image
Last September, against the backdrop of a swimsuit photo uploaded to her Instagram account, Gvaram wrote: "Man, this world is messed up." In a sharp and vulnerable text, she lashed out against double standards and hypocrisy: "Why is it that when I look hot to you I'm a cheap and provocative girl, but when I just feel comfortable with how I look you have comments about my body?"
Gvaram did not stop there, bringing up her painful past and recalling the difficult period when she weighed a mere 40 kilograms. She shared how critics will always find something to say, whether she is dangerously thin or at a healthy weight with a visible belly. With a sharp and clear message, she declared that she refuses to return to unhealthy extremes.
