Israel Electric Corporation Launches Electrical Safety Campaign in Fortnite
The Israel Electric Corporation launched an interactive electrical safety campaign called "Safety Heroes Challenge" inside Fortnite, developed with startup ReachPlayers.
Israel Electric Corporation Launches Safety Campaign in Fortnite
The Israel Electric Corporation has launched a new interactive experience in the popular video game Fortnite, titled "Safety Heroes Challenge". Designed for children and teenagers, the virtual complex teaches young users about electrical safety through gaming, missions, and simulations.
The project was developed in partnership with the Israeli startup ReachPlayers. Upon entering the digital environment, players are greeted by the iconic characters Shaka and Taka, who guide them through a series of challenges based on everyday situations. Players must navigate hazards such as handling electrical appliances with wet hands, exposed wires, and open electrical cabinets.
Throughout the gameplay, participants must identify dangers, answer questions, complete tasks, and make critical decisions to earn points and rewards. This Fortnite initiative follows a similar Roblox game launched by the utility company several months ago. Company officials stated that the campaign aims to reach youth on platforms where they spend their time, complementing traditional safety education programs in schools.
"To reach children and teenagers, you must understand their worlds and speak their language. The Fortnite activity expands the Israel Electric Corporation's communication channels with the younger generation, complementing our school programs. Using digital tools, players can handle scenarios, make decisions, and learn how to identify electrical hazards safely," said Miri Shaul, Head of Communications and Spokesperson for the Israel Electric Corporation.
Michael Anou, CEO and co-founder of ReachPlayers, echoed these remarks: "Gaming allows us to rethink how children and teenagers learn. Instead of simply explaining what is right, the game allows them to experience, make decisions, and practice correct behavior in a safe environment. This is the power of gaming as an educational tool: turning knowledge into active experience that can be remembered and applied outside the game."
