El Al Introduces New Jo Malone Amenity Kits for Premium Passengers

El Al Israel Airlines is upgrading its premium service by partnering with British fragrance and cosmetics brand Jo Malone London to introduce new amenity kits for business and premium class passengers.

The airline announced that the new kits will be distributed gradually in the coming days. Offered in two sizes, various designs, and ten different shades, the pouches are crafted from high-quality fabric designed for reuse as travel or toiletry bags.

Each kit includes a mini cologne featuring iconic Jo Malone scents such as English Pear & Freesia, Lime Basil & Mandarin, or Wood Sage & Sea Salt, alongside nourishing hand cream and lip balm. Essential travel accessories such as an eye mask, flight socks, a dental kit, and earplugs are also included, with the extended kit valued between 250 and 400 shekels.

In addition, the airline launched a November promotion featuring special fares to four selected destinations: Larnaca and Paphos in Cyprus starting at $129, and Lyon, France, and Verona, Italy, starting at $299. These prices apply to November departures and include a trolley and personal item.