How will the shares in the state car insurance tender be divided — and what is the discount rate granted to employees?

Phoenix, Migdal, and WeSure have won the tender from the Accountant General's Department at the Ministry of Finance for the insurance of private vehicles for state employees, retirees, and career soldiers in the IDF for the year 2027. It has been learned that the tender will be divided such that Phoenix and Migdal will each receive 40%, while WeSure will receive the remaining 20%.

According to the Ministry of Finance, more than 70,000 vehicles will be insured under the tender, with an estimated financial scope of over 400 million shekels. This is the first time the tender has included career soldiers in the IDF, and thousands of career personnel are expected to join the arrangement. The tender does not refer to the government vehicle fleet, but to the private vehicles of those eligible for the arrangement.

Phoenix's entry into the tender and its win of a 40% share was perceived in the industry as a surprising move. Insuring state employees' vehicles is a large-scale activity, but due to aggressive competition and low prices, it is not considered particularly profitable. Therefore, this activity does not align with the current business concept at Phoenix under Eyal Ben Simon, in which the company is interested in reducing activity in areas characterized by low profitability.

Industry sources estimate that the prices offered by the companies in the current tender are lower than those set in the 2026 tender. Based on the volume of premiums and the number of vehicles in the 2026 tender, the average premium stood at about 5,000 shekels per vehicle. Compared to private market prices, the tender provided employees with an estimated discount of about 15%–25%.

According to a senior figure in the insurance industry, the prices offered in the tender were 5% to 10% lower compared to last year's tender, therefore insurance prices decreased on average to up to 4,500 shekels. As part of the new tender, insurance companies will be able to determine a deductible according to the characteristics of the insured and their insurance history, and those with an optimal insurance history will be offered the option to purchase coverage that grants a full exemption from paying a deductible.