All-In Cellular Venture Partners Head to Arbitration Over Financial Dispute
The Central District Court ordered parties in the All-In cellular marketing venture to appoint an arbitrator by November 5 amid disputes over millions in withheld distributions, management appointments, and asset ownership.
The commercial dispute between the partners in All-In Advanced Systems is moving toward arbitration, following a ruling by the Central District Court on Monday regarding an expedited legal process between Ronel Marketing and Simple Sale.
The court has instructed the parties to notify the appointment of an arbitrator by November 5, with proceedings set to begin immediately. The conflict centers around mutual allegations of contract breaches, non-distribution of funds, and the redirection of business operations.
Background on the Venture and Allegations
All-In Advanced Systems operates behind the scenes in cellular package sales, coordinating marketing and operational activities between telecommunications companies and retail shops. According to Simple Sale's demand letter, the company joined the venture in August 2024 and holds an 18% stake. Other participating groups include Ronel, associated with Emanuel Cohen; Simple Sale, owned by Shlomi Romi and Hanan Yaakubovitz; as well as groups linked to Moshiko Atias and Mendy Krasik.
Simple Sale claims that the founding agreement mandated a monthly distribution of 260,000 shekels among shareholders based on their holdings, subject to a minimum cash balance. The company asserts that these distributions were halted for approximately a year, accumulating to over 3 million shekels.
The dispute also involves allegations concerning management compensation, withheld financial reports, and the appointment of Cohen as CEO in January without formal board approval. While an attempted settlement in June sought to retroactively validate his interim appointment, Simple Sale maintains that subsequent commitments were unfulfilled.
Counterclaims and Asset Disputes
In response, Ronel approached the court alleging that on the night of October 18, data was extracted from All-In systems and operations were diverted to a separate platform. Simple and its owners rejected these claims, stating they merely reverted the domain redirection back to their own system. According to their version, the system, agent codes, and retail relationships belonged to them prior to joining the joint venture and were never transferred to the shared company.
The disagreement extends to revenue collection. Simple Sale stated that funds received through its agent code are held in a separate, documented account without usage. It reserves the right to offset owed amounts while proposing to transfer the funds to the company pending an interim agreement that includes financial reporting and regulated signing authorities.
The parties are now advancing toward external resolution, with Simple demanding that the arbitration also address asset ownership, financial accounting, and potential dissolution of the partnership.
