Cold coffee for just one shekel: The beloved chain that is crashing the market in Israel
A major gas station chain in Israel is launching a surprising promotion ahead of the holidays, offering a beloved product for just one shekel in an attempt to compete for the Israeli consumer's wallet on the way to vacation.
The largest gas stations in Israel continue to compete for the Israeli consumer's wallet. After yellow launched an aggressive campaign offering a hot dog in a bun for just 5 shekels, a major response from competitor Dor Alon has arrived.
Ahead of the holiday season, which is also the busiest travel period of the year, the energy, retail, and real estate group Dor Alon, which operates dozens of convenience stores across the country, is launching a promotion designed to make stopping on the road more refreshing and affordable: cold coffee at Alonit for a price of just one shekel with every refueling of 25 liters or more at Dor Alon complexes.
This time, Dor Alon is focusing on one of the moments most identified with Israeli travel in the summer and during the holiday season — the stop for refreshment on the way. For a symbolic price of just one shekel, Dor Alon seeks to add a small but noticeable gesture to the trip: cold coffee to accompany customers on their way to a trip, a holiday meal, or a family gathering.
The new campaign of Dor Alon features presenter Amir Shorosh.
The special offer at Alonit convenience stores is valid from 1.9.26 to 4.10.26 and/or until stocks last, whichever is earlier, subject to a refueling of 25 liters or more.
