Israeli Importer Gili Bruchim Enters Fast-Food Sector with Key Acquisitions
Veteran importer Gili Bruchim and his son Ben are entering the fast-food market, acquiring the Don Pedro pizzeria and Wings Crispy to build a national chain.
The veteran importer and real estate entrepreneur Gili Bruchim, owner of M. Bruchim and Sons, is entering the fast-food sector alongside his son Ben, who will manage the family's new venture.
Acquisitions in the Fast-Food Sector
Recently, the Bruchim family purchased the shares of the Don Pedro pizzeria in Petah Tikva from Barak Abramov, owner of the Japanika chain and the Beitar Jerusalem football club. Don Pedro is a well-known establishment specializing in handmade stone-oven pizzas. The transaction is estimated to be worth a few million shekels, as Abramov reportedly sold the single-branch pizzeria to focus on his core business: the Japanika chain. Meanwhile, approximately 20% of Japanika's shares were recently acquired by Leumi Partners at a company valuation of 1 billion shekels.
Not stopping at Don Pedro, the Bruchim family signed an agreement to acquire full ownership of Wings Crispy - American Style Wings. The business, which features a branch in Givat Shmuel established by American-born entrepreneur Drew Rosen, specializes in tempura-style crispy wings.
Building a National Fast-Food Group
Ben Bruchim intends to build a fast-food group comprising multiple brands, each of which will grow into a national chain through company-owned branches or a franchise model.
"These are our first steps. Don Pedro and Wings are brands with an excellent product and a loyal clientele. The group we are building combines innovation with controlled growth," Ben Bruchim stated following the transactions.
The fast-food sector in Israel is currently experiencing a boom, while traditional restaurants, particularly fine-dining establishments, are closing down. The resurgence is led by crispy fried chicken and sausage chains, driven by the high cost of living and the relatively affordable prices of fast food for consumers.
Legal representation for the buyers in both transactions was handled by Adv. Udi Danhirsh and Adv. Benitzion Binyi of the Danhirsh & Co. law firm. Adv. Danhirsh noted that the Israeli fast-food market is undergoing a consolidation process, with investment bodies and entrepreneurs acquiring high-potential brands to scale them and potentially take them public.
