From Beauty Guru to Advocate: Ashley Waxman Bakshi Is Writing a New Book
Former Israeli beauty mogul Ashley Waxman Bakshi is writing a new book blending her personal journey, advocacy work, and a guide for effective public diplomacy.
Ashley Waxman Bakshi, once a towering figure in Israel's beauty industry, is trading makeup brushes for advocacy in a deeply personal upcoming book. The 40-year-old entrepreneur and content creator is writing a guide aimed at helping anyone eager to represent the country effectively on the global stage.
Following the events of October 7, Waxman Bakshi shifted her focus entirely to Hasbara and the fight for the return of the hostages. Her personal connection to the tragedy hit home deeply when her cousin, Agam Berger, was abducted to Gaza and later returned. Balancing intense advocacy with family life, she also welcomed her fifth child, Eliana, with her husband Idan Bakshi this past February.
In recent interviews, the former beauty guru has admitted she is still figuring out whether she can ever reconcile the glamorous world of cosmetics with the harsh frontlines of public diplomacy. Her new book promises to translate these turbulent, transformative years into an invaluable manual for modern advocacy.
