After the factory in Nir Oz was destroyed: a significant move by Nirlat

Nirlat, part of the Inrom group, announced on Friday the extension of its sponsorship agreement with the "Otef Darom" basketball club from the National League. The continued partnership reflects the bond between Nirlat, a leader in Israel's paint industry operating in the region for years, and the club established to strengthen residents of the Gaza envelope through sports.

The "Otef Darom" club was founded following the events of October 7 at the initiative of the Israel Basketball Association, the Tkuma Administration, and the Eshkol Regional Council. For many residents, the club serves as a source of belonging, resilience, and a return to routine.

This sponsorship extension holds special significance for Nirlat, whose factory in Kibbutz Nir Oz was destroyed on October 7. Since then, the company has been operating at an alternative site while continuing to develop and participate in initiatives that strengthen the region where it has operated for years.

Recent studies conducted by the company show a significant increase in preference and purchase intent among professionals and consumers in Israel, particularly for the "Econir" wall paint series.

Omri Lotan, CEO of Nirlat, commented on the decision to continue the partnership:

"For us, this is a meaningful connection that goes far beyond sports sponsorship. The club demonstrates the power of sports to connect people, strengthen a community, and provide hope. As those who operate in Nir Oz and are an inseparable part of the envelope, it is natural for us to continue to stand by the club and be partners in its journey."