At 28: The investment guru driving Israel crazy launches a revolutionary app

Guy Nathan, a young Israeli entrepreneur who is only 28 years old and already has nearly 160,000 followers on Instagram, is considered a true investment guru.

In a world where anyone who wants to understand what is happening with their money is required to jump between news sites, trading apps, podcasts, social networks, and various sources of information, Guy Nathan, manager of the Valley hedge fund, is launching a new financial app that seeks to become the Israeli One Stop Shop for the worlds of money, finance, and the capital market.

The app has already opened for pre-registration, and within a short time, thousands of subscribers have signed up ahead of the official launch this week.

The app was built with one central goal: to centralize the information, tools, and content that an Israeli investor needs in one place, and to make them accessible at different levels, from those who are just trying to understand what a stock is or how a pension works, to active investors who want to track markets, build dummy portfolios, and analyze stocks.

"The idea was to build the app that I would have wanted to have when I started," explains Guy Nathan. "Today, the problem is no longer that there is no information, but that there is too much of it. You have to follow one person, open another site, move to a third app, and try to understand for yourself what is really important. Our goal is to create one home where you can get updated, learn, and also get tools for action."

At the heart of the app, a dedicated AI bot for the worlds of finance and the capital market also operates, designed to allow users to ask questions and receive explanations in an accessible way. Alongside it, various knowledge sources have been integrated, starting from the basics and explaining financial concepts, investments, pensions, and other topics in simple language, as well as a database of hundreds of financial terms, capital market content, updates, and weekly knowledge tests.

The vision is to accompany the user gradually: not just to give them more information, but to help them understand what they are reading and what the next step is. In doing so, the app attempts to connect two trends that have been occurring in recent years in parallel: the increase in the number of private investors in Israel, and the growing need of financial companies and markets to make information that was previously the domain of professionals only accessible to the public.

The idea behind the app is also to expand access to financial knowledge and allow as many people as possible to receive tools that will help them better understand their money and the financial world around them. Based on this concept, a significant part of the content and tools in the app will be available free of charge, alongside subscription plans that will offer users who wish to do so advanced options and additional content.

Pre-registration for the app has already opened, and thousands of subscribers have already joined ahead of its full opening to the public on September 10. The launch also represents a significant change in the operating model around Guy Nathan's brand: after years in which the main activity was based on creating financial content, community, and studies, the new move turns the activity into an ongoing technological product based also on subscriptions and daily use.

According to the company, the long-term goal is not only to attract more users to the world of investments, but to allow them to gradually accumulate knowledge and tools that previously required moving between a long list of sources.

"The aspiration is that a person who enters without a background will be able to understand this world by themselves over time," explains Nathan. "Not that everyone will become a professional in one day, but that they will receive the tools to understand what is happening with their money, make decisions more informedly, and not be dependent every time on someone else to explain it to them."

The app is intended to work for users with different levels of knowledge and from anywhere in the world, thereby turning the consumption of financial content from something scattered and complex into one daily experience: news, learning, capital market, and financial tools under one roof.