Unilever

The ice cream company sued food giant Unilever, claiming it tried to censor the brand's social activism. A federal court in New York dramatically reduced the lawsuit: seven out of ten counts were dismissed, and the legal proceedings continue regarding the issue of unpaid payments.

SUPERMARKETING is a column that introduces you to the people leading the marketing world in Israel. This time: Ofri Shabo, CMO of Magnum Israel.