Tim Cook

The CEO of the technology giant Apple, Tim Cook, is ending his tenure today (Monday), a position he held for the last 15 years. The person who will fill his place is the company's Senior Vice President of Hardware Engineering, John Ternus. Even after leaving, Cook will continue to serve as the company's Chairman.

A historic era comes to an end as Tim Cook marks his final day today as CEO of the company. The person chosen to succeed him will have to lead the tech giant in the burning AI race.

Apple has instructed its Israeli importers to cut prices for the iPhone 17 Pro and 17 Pro Max by $90 (approx. 270 shekels) starting this week. The move comes as a surprise following recent price hikes for MacBooks and iPads due to the global memory chip shortage.

Weeks before he vacates the CEO chair for John Ternus, Tim Cook was asked how he would like his tenure at Apple to be remembered. Instead of talking about iPhones, services, or trillions of dollars, he chose a much more personal answer: "I hope people will say that I was a good and decent person."

Tech giant Apple is preparing for a leadership change, as John Ternus will take over as CEO on September 1st, replacing Tim Cook. However, Ternus is arriving at the company during a particularly complex period. Despite strong performance, Apple is facing an unusual rise in iPhone production costs, which is forcing it to raise prices for consumers. The main reason for this is a severe global...

A new post by the well-known leaker Fixed Focus Digital claims that Apple may increase prices for iPhone 17 models starting tomorrow, August 10. While there are no other sources for this rumor, market experts note that final pricing in Israel will depend on the current dollar exchange rate.

Apple is preparing to launch the new Siri AI, with CEO Tim Cook hinting at potential paid iCloud+ subscription tiers to remove usage limits. This move aligns the company with other major players in the AI market.

The company exceeded forecasts for both profit and revenue. iPhone revenue totaled $54.25 billion, surpassing expectations. iPad and services revenue were slightly below forecasts. This marks Tim Cook's final report as Apple CEO.

Apple has asked the US administration to approve the purchase of memory chips from Chinese firms CXMT and YMT for devices sold outside the US. The initiative aims to mitigate the global chip shortage.