Sneakers

The parallel import stock is being sold at five of the chain's branches. The price: 399 shekels — half the price of the importer's website. Retail chains continue to sell non-standard products, although this does not always have a significant impact on financial results: Victory showed a decline in sales in the first half of the year, excluding sales to the Gaza Strip.

Victory CEO Eyal Ravid announced a special sale of the sought-after Asics GEL NYC model for 399 shekels. The promotion is limited to three branches and two pairs per customer.

Swiss sports footwear brand On reported second-quarter results that missed analyst expectations. Following a slowdown in US sales growth, the company's shares plunged by 22%.

The Big Brother alumna was chosen to lead the new fashion campaign for the international sports brand for the back-to-school season, and shares what she would have said to her high school self.

Shoppers at Osher Ad branches were surprised to find dedicated Adidas sale areas featuring dozens of models at prices significantly lower than those on the brand's official website.