Sephora

The beauty chain Glam42 is launching Sephora products in Israel under a temporary sales agreement. A Channel 12 News investigation reveals price gaps of up to 33% compared to international markets.

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The celebrations in Israel regarding the arrival of the international beauty chain Sephora were exaggerated. Following the much-discussed announcement, the international headquarters plans to clarify that Sephora has no intention of coming to Israel soon, and that it is a temporary sale of limited products from the private brand.

First publication: The chain will open six stores and five corners in the country in the first phase. Note: The stores that will open are "Sephora Collection only", meaning they will sell Sephora's house brand. The design will be that of Sephora stores worldwide.