Hair Care

We invest quite a bit in trying to slow down the signs of aging in the skin, but in recent years it has become clear that hair also undergoes its own complex biological aging process. Beyond the gray hair that appears with the years, hair aging can manifest as a decrease in density and thickness, a change in the quality of the hair shaft, and a gradual weakening of hair follicle function. Now a...

From using the wrong shampoo to aggressive towel drying: the new guide debunks myths about washing frequency, sulfates, and hair loss in the shower. What small change will save your hair?

Social media star Bar Cohen has achieved an impressive professional milestone, joining a leading international hair care brand in a deal backed by a significant financial investment.

The premium hair care brand Kérastase is launching a collaboration with Super-Pharm, opening an experiential space at the Ofer Ramat Aviv Mall featuring styling stations, games, and personalized gifts.

The retail giant's stock chain is offering unprecedented prices on a sought-after home appliance category, drawing significant customer interest to their branches.

Summer brings new challenges for your skin and hair. We've gathered the hottest season launches: from advanced sports protection to smart serums and anti-frizz solutions.

After years of short haircuts and frequent changes, the beloved judge shares her decision to embrace her natural length and refuses to return to her previous look.