H&m

The world's largest fashion brands, including Zara, H&M, and Lululemon, are increasingly launching their own platforms for pre-owned items. This strategic shift aims to capture a share of the booming secondary market, which has historically generated billions for third-party platforms like eBay and Poshmark.

Starting September 1st, H&M's viral beauty collection will be available in six selected stores across Israel, with prices ranging from 19.90 to 149 shekels.