Factory 54

Factory 54 is launching a dedicated space for the luxury Swedish perfume house Byredo to mark the release of its new fragrance, operating for a limited time ahead of the holiday season.

Supermodel and businesswoman Bar Refaeli is moving her skincare and makeup brand from online-only to the shelves of the luxury fashion chain Factory 54, allowing customers to experience the products in person.

After recording a double-digit percentage jump in sales and becoming one of the most sought-after in Israel, the British street-luxe brand REPRESENT is opening its first dedicated independent space inside the FACTORY 54 store at BIG FASHION.