Content Creators

YouTube is in talks to pay popular creators millions of dollars in exchange for exclusivity, aiming to curb Netflix's efforts to attract top stars to its platform. According to Bloomberg, the company is considering direct funding for shows and profit-sharing from branding deals, but only for creators who commit to uploading content exclusively to their platform.

The video giant is significantly raising the entry threshold for the partner program: starting in February, new creators will be required to accumulate 8,000 watch hours or 20 million views on Shorts. At the same time, the company is expanding Premium Lite and setting a new bar for revenue from short videos.

YouTube is raising the bar for its partner program: the company plans to double the threshold for monetization, while keeping existing requirements for fan support tools and YouTube Shopping unchanged.

Taglit's Storytellers program brings social media content creators to Israel—without scripts or posting quotas—encouraging them to share their personal experiences with Israeli life, Jewish identity, and fellow participants.