Brand Index

Alongside a net profit of approximately 1.02 billion shekels in the second quarter, Harel CEO Nir Cohen chose to conclude the investor call with a different achievement. Cohen took pride in the fact that Harel is the only insurance and finance company to have entered the Globes brand index. "It is not just a matter of recognition, but to what extent the customer trusts and values the brand - this...

The public enjoys banks’ entertaining campaigns, but is left with the mortgage and the interest on deposits. Will new reforms and the entry of competitors into the field lead to a turnaround? Globes brand index.