Black Friday

AliExpress is launching its major November shopping festival early on November 1 to compete with Western platforms. Israeli shoppers can secure substantial savings by mastering coupon stacking while keeping purchases under the $75 VAT threshold.

A new report by Humanix reveals that Israeli consumers are growing increasingly skeptical of steep November discounts, dividing shoppers into cautious analysts, emotional buyers, and avoiders. Experts outline four essential checks to avoid marketing traps.