Bedazzling

Gemstones on the face, gold-plated covers, and birthday cakes studded with crystals. After years of minimalism and clean makeup, Gen Z is saying goodbye to the understated style and bringing maximalism and kitsch back to center stage.

The 2000s are starting to sparkle again. This time it is one of the most recognizable trends of that era: Bedazzling. Crystals, glitter, and decorations are once again taking over clothes, bags, and accessories, turning even the simplest items into something hard to ignore. What was once associated with stars like Paris Hilton and Britney Spears is now returning to social media, as the new...