Yonit Levi and Channel 12 Launch Nostalgic Campaign Ahead of Elections

As the October 27 Knesset elections approach, Channel 12 and anchor Yonit Levi have launched a nostalgic social media campaign. The duo released a humorous highlight reel featuring some of Levi's most memorable moments from election broadcasts over the years, including sharp comebacks on live TV, exchanges with politicians, and amusing interactions with media figures.

Opening the Archive

Both the official Channel 12 and Yonit Levi Instagram accounts published a joint post announcing the opening of the election broadcast archive, exactly two weeks before polling day. Levi wrote on her Instagram page: Two weeks, but who is counting, until the elections. Until then, the archive is open. Expect surprises. See you on October 27 starting at 20:00.

The video takes viewers back to some of Levi's most prominent on-air moments during election nights. In one memorable clip, she turned to MK David Amsalem and said with a smile: A sitting anchor is only impeached at the ballot box! So give me a second to clear things up.

The control room has a name, for anyone who thinks people are whispering instructions in our earpiece.

Building the Hype

In another segment, Levi was seen chatting with Rafi Reshef and Ilana Dayan, who were broadcasting live from the Likud headquarters. Levi warned Reshef live on air: Do not try to leave early, Rafi. I remember your trick from last time. No, no, you are staying right there. Dayan replied: He gave up, Yonit, he gave up. He knows it is going to be a long night and we are here to enjoy it.

The highlight reel also features a sarcastic nod to viewer claims about instructions given to anchors during broadcasts. The marketing move by Channel 12 is designed to build hype and secure high viewership ratings for what is often considered the Super Bowl of the Israeli news industry.