Yohananof Enters Apple Retail Race with iPhone 18 Pro Max for ₪5,250
Supermarket chain Yohananof is joining the retail competition for Apple devices, offering the iPhone 18 Pro Max for ₪5,250 alongside discounted AirPods 4 in select branches.
Yohananof has entered the retail competition for Apple devices, announcing that it will sell the iPhone 18 Pro Max starting tomorrow morning. This move follows similar announcements by Osher Ad and Shufersal, intensifying the retail battle over consumer electronics in supermarket chains.
Device Specifications and Pricing
Unlike its competitors who focused on the standard Pro model, Yohananof opted for the higher-end iPhone 18 Pro Max with 256GB of storage. The device will be offered in blue, silver, and black, featuring an international eSIM-only configuration.
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Price for iPhone 18 Pro Max (256GB): ₪5,250
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Price for AirPods 4: ₪369 (compared to over ₪400 elsewhere)
"The entry of Yohananof adds to the fierce competition among food chains for sales of the new iPhone, giving consumers more options to compare prices, import types, and warranty conditions."
Availability across Branches
The devices will be sold across several key branches nationwide, including Haifa (Knot HaMifratz), Modiin (Shfaro), Jerusalem, Ramat Hasharon, Tel Aviv (Yad Eliyahu), Bat Yam, Rehovot (Pardes Centro), Ashkelon (Mvkiim), Hadera (Mix), and Holon (HaMerkavah). All units are brand new, in original packaging, and include warranty and service via DCS laboratories across the country.
