Yarden Harel and her children become the faces of the Gali campaign
Popular TV presenter Yarden Harel has signed a half-million shekel deal with the Gali shoe chain. Ahead of the new school year, she is starring in her first-ever advertising campaign alongside her six-year-old twins, Lenny and Gefen.
Ahead of the holiday season, the Gali chain is launching a new campaign starring Yarden Harel and her children, Lenny and Gefen, with an investment of half a million shekels. This project marks the beginning of a partnership that will continue throughout the season and include additional promotional activities.
The collaboration between the Gali chain and the Harel family highlights family values and a strong connection to the Israeli public. Yarden, a well-known figure in the world of television and lifestyle, brings a contemporary presence to the brand, while her appearance with Lenny and Gefen creates a natural link to Gali’s identity as a shoe chain for the entire family.
The campaign will showcase the new collection for Rosh Hashanah, featuring a mix of international and exclusive brands available at the chain. The advertisements will appear across digital channels, social media, outdoor signage, the company's website, and retail branches nationwide.
Yarden Harel and her children at the photoshoot for the Gali chain campaign (Photo: Eran Levy)
Yarden Harel is a prominent figure in Israeli fashion and media, with over half a million followers on social platforms. Over the years, she has hosted popular TV programs and become a key influencer in the lifestyle sector, known for her authentic connection with her audience. Her twins, Lenny and Gefen, are currently six years old and are starting first grade.
"I am very excited to join the Gali family together with my two children—a long-standing Israeli brand that we all grew up on. It is an especially moving experience for me to be photographed for the first time with Lenny and Gefen, creating a real family campaign that feels completely natural to us," said Yarden Harel.
Ganit Alon, VP of Marketing for the Brill Group, which operates the Gali chain, stated:
"Family has always been at the heart of Gali's values. Yarden, Lenny, and Gefen bring with them family charm and a lot of love—a combination that perfectly expresses how we want to continue telling the story of Gali."
